by Natalie A. Gahrmann, M.A.

Every business contains a wealth of undiscovered and unused assets and often the value of having an adviser is in helping the owner or manager utilize those assets far more profitably.

Your Database OF customers and clients, even your list of competitors, are incredibly valuable assets!

How could you expand your network, or your community, and provide value to these people? Find the answer and watch your business explode!

Here's a small example: A chiropractor routinely closed her office each evening and the building sat empty. By allowing other professionals (her colleagues and her 'competition') to use the building for workshops and seminars, she earned a small amount of rent but, more importantly, those people were advertising her location and building her reputation in the community. The synergy proved extremely profitable!

The important question about measuring the incoming number of phone calls is not how many you should be getting.

Joint venturing

Thousands of businesses have discovered the value of "joint venturing" by allowing another business to announce a special service to their current customers. Others have discovered new markets or new uses for established products and seen their sales skyrocket!

What assets are you sitting on? What tools, knowledge or skills are not being shared with the world and not being used to expand your profits and enhance your community?

The critical information that you need from every call is:

Find those hidden assets and put them to work!